BtoB Information Relevance Telemarketing 
markempa
NOVEMBER 18, 2005
« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.
markempa
JULY 10, 2006
Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
MARCH 30, 2007
The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. So where should you start?
markempa
JULY 9, 2007
Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. They are seeking education and information but would rather not talk to a sales person yet. They are seeking education and information but would rather not talk to a sales person yet.
markempa
JUNE 14, 2006
They are coming to your site for information. According to their study, the practice of making users register before providing them with deeper information will send sales prospects running. And interestingly, those who do have good, relevant content lock it up behind registration pages.
markempa
MAY 21, 2007
A simple phone call can generate plenty of useful information. Use this information to refine your message to identify more leads just like your best customers. Create a plan to add value every time you touch your future customers with relevant ideas, content and resources. Ask your customers why they chose to work with you?
markempa
JUNE 13, 2007
First, they may indicate the status quo in an organization is changing and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal.
Expert insights. Personalized for you.
120 
Let's personalize your content