The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

BtoB Magazine. Inbound Marketing University by Hubspot including certification. Sales Lead Management Association. BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. Chief Content Marketer Magazine. Website Magazine.

Course 48

Course Conference BtoB Tools 48

Industrial Marketing Today

JANUARY 14, 2011

For industrial marketers ROI is typically measured in terms of quantity of high-quality sales leads generated, increase in sales and revenues. Attract more leads and acquire new customers. Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

NOVEMBER 25, 2011

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% 7 Ineffective Ways to Generate Leads From Social Media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Hubspot

JANUARY 19, 2011

As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. If you're a HubSpot customer, you can easily find this data in the Lead Intelligence tool for any lead whose social media information is available.

Social Media 28

Social Media Media BtoB Hubspot 28

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! Don’t miss out!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! Don’t miss out!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. HubSpot AI Tools @HubSpot AI tools including ChatSpot AI-powered, chat-based commands.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Top Rank Marketing

OCTOBER 5, 2023

The Elevate B2B Marketing Podcast features uniquely insightful conversations that inform and inspire by some of the world’s leading B2B marketers, with each episode digging deeply into the issues and topics that are vital to B2B brands today. I’ve gone to a couple of panels, but this was my first time leading a keynote.

B2B Marketing 95

B2B Marketing B2B Ideal Customer Profiles Work Management 95

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Social Media and Social Lead Nurturing.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. bpcares&#. More to Come.&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

JUNE 12, 2013

In fact, data from HubSpot Social Media Scientist Dan Zarrella shows that marketers who segmented their email database into 2-6 lists saw an 8.3% Ellie Mirman , Head of Marketing, Mid-Sized Business, HubSpot. Sarah Goliger , Inbound Marketing Manager , HubSpot. email clickthrough rate , as opposed to the 7.3% confidence.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

NOVEMBER 14, 2011

Before you know it, you're stuffing chocolates, er, leads, anywhere you can hide your lack of success from the boss. “Companies rarely have enough of the right content to make marketing automation work,” Jeff Ernst, a principal analyst with Forrester Research , recently told BtoB, the magazine for marketing strategists.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Work Management Top of Funnel 28

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Main tips include going on sales calls and to provide them the “best possible leads (as defined by them)”. One of my most popular posts ever includes the big challenge all marketers face: Marketing Leads: Quality Vs. Quantity. This week alone, there have been 3 popular media articles on this issue.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? How could emphasizing leads not improve the relationship? 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad? You could hear the proverbial pin drop in the room after he said it.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 ” At least something is bipartisan. And 73% of U.S. companies now use social media for marketing. Fridays at 4 p.m.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100