markempa

JUNE 13, 2006

Debbie Weil author of The Corporate Blogging Book calls my book launch an example of Book Launch 2.0. I had the pr. Read More] Tracked on June 13, 2006 at 11:06 PM » Direct to consumer news release case example from iaocblog ItsFriday, the last day of my week as discussion leader on the IAOC blog.Thanks to the thoughtful people.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. As they say, “There’s no such thing as bad PR!”

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. As they say, “There’s no such thing as bad PR!”

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 14, 2007

For example, my business partners and I were talking at lunch about why Steven Hawking is less known at this stage of his life than Albert Einstein (dont ask why were talking about this). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B2B is more complex.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 26, 2006

Though it may seem old-fashioned and probably not very creative in today’s scheme of such things, well-chosen words in a short letter can perform wonders when they are part of a multi-modal lead generation plan. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JUNE 7, 2005

For example, they learned that 4 SIC codes comprised their sweet spot not 20. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Their original sweetspot decreased from 2000 companies to roughly 500 companies.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MARCH 27, 2005

It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Ive included an example of a recent dashboard that we created for a CEO. Ive included an example of a recent dashboard that we created for a CEO. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ive found that most of them dont work well for companies that have a complex sale.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JUNE 8, 2005

A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb. A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MARCH 2, 2007

For example, ask most executives and marketers what sales people need and they will say, "more leads." For example, ask most executives and marketers what sales people need and they will say, "more leads." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 12, 2007

For example, one InTouch client doubled their lead generation ROI by simply implementing regular and frequent closed loop feedback huddles. For example, when struggling sales people hear about their colleagues positive results with marketing generated leads, they realize they need to clean up their act and raise the bar. Why bother?

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120