Is Lead Generation Slipping Away From Marketing?
ViewPoint
APRIL 17, 2012
And then Mari Anne Vanella of the Vanella Group (recently named one of the 20 Women to Watch in Sales Lead Management in 2012 by the SLMA) said, marketing teams are managed by results and it is difficult for sales to manage lead gen because: Lead generation is not a transaction. Complicates content marketing goals. Kate Maddox.
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