Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Because a little negativity reinforces the validity of the positive comments you publish.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBmagazine – BtoB Online – The resource for # marketing strategists. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Reston, VA – [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Marketing Insider Group

JULY 25, 2013

What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget.

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100