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B2B Lead Generation Blog: Marketing Spend Shifting to Below-the-line

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Marketing Spend Shifting to Below-the-line. Link: Marketing Spend Shifting to Below-the-line.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

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B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Heres what Todd says about it: "Here is the final installment to our podcast series on marketing and selling to big companies.

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B2B Lead Generation Blog: Early Stage Leads are too important for Sales People Alone

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.

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B2B Lead Generation Blog: Peformance Measurement, Corporate Culture and the CMO

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered.

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Twitter - Content - Social Media - B2B Marketing Best Of June

B2B Marketing Zone Posts

Email and Social Media- 7 tips for getting the most out of your campaigns - Modern B2B Marketing , June 29, 2009. No patience for the ROI of Social Media discussion - Buzz Marketing for Technology , June 15, 2009. Narrow is the New Wide for B2B Marketing Content - Marketing Interactions , June 3, 2009.

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B2B Lead Generation Blog: The halo effect and lead generation

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " He didnt know that he explained how the halo effect works. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.