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April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

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The Marketer's Guide to Facebook Live [Free Guide]

Hubspot

At a conference in June, a Facebook VP said that in five years time the platform would be "all video." And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference

Hubspot

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger.

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Inbound Vs Outbound Marketing Channels

Martech Advisor

Web content and SEO, Social media marketing and advertising (both digital and outdoor) are close channels of inbound marketing. While out-door advertising is referred to by some ad outbound, this usually comes from a misunderstanding of the function. Broadcast media. Inbound Vs Outbound Marketing Channels. OOH and DOOH.

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The ultimate list of email marketing statistics for creators in 2021

ConvertKit

Instead of delivering your emails as soon as you write them, schedule your broadcast emails in advance. Automated emails perform better than broadcast emails. While newsletters and one-off broadcasts still bring results, automated emails bring the best results because triggered emails tend to be more targeted and personalized.

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What’s the Best Platform for Live Video Marketing in 2016?

Content Standard

Facebook has already made live video an integral part of its platform, and Twitter is followed closely by Instagram and Snapchat in terms of building a live video experience into its platform. Facebook’s live video platform does seem to have the inside lane on its competition. But that seems all but given nowadays.