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Super Bowl commercials and strategies to watch for

Martech

Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. Many of the services provide a free trial.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.” Social media platforms are not just channels for broadcasting messages but spaces for fostering engagement and creating a sense of belonging.

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Influencers are People, NOT Campaigns

Onalytica B2B

And with such little brand loyalty, what’s stopping them endorsing your competitor next? Casey Neistat is a well-known creative filmmaker on YouTube. Below is a great example of an industry influencer coming to and broadcasting their own opinion of VMware. SOURCE: Influencer quote on VMware’s VMworld event.

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PepsiCo’s strategies for marketing via online games and esports

Martech

Having the branded experience consistent between the actual sporting event and the in-game experience adds to the realism of the game for players. They can also earn rewards through purchasing drinks and other products, making Game Fuel a loyalty program and D2C play. And it adds to the brand exposure for PepsiCo.

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The 6 Types of Marketing Funnels You Need to Know

BenchmarkONE

Lots of marketers turn to social media and Youtube. You can include emails in this, as you’ll need to send reminders to registered participants before the webinar event itself. Send out an email to each registrant that includes how they’ll log on to the webinar the day of the broadcast. . Promote your webinar. .

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How Your Local Business Can Be a Helper

Moz

Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come. Professionals seeking to maintain client relationships during this pause in business can head to YouTube, like R’s Just Hair Salon’s chief hairstylist Ruchi Sawhney, to demo do-it-yourself beauty tips.

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Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]

Hubspot

This provides you with a ton of opportunity for increasing brand loyalty and, ultimately, conversions. A Twitch streamer takes the best moments of their live stream and packages it up for their YouTube channel.". There's serious benefits in repurposing content. interact with a MarTech conference live from your desk).