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OTT and CTV: which is which?

illumin

billion growth projection in 2024 according to eMarketer. Examples include YouTube, Pluto TV, and Tubi. MVPDs primarily distribute video programming via cable and satellite, investing heavily in broadcasting infrastructure to expand their services and reach new markets. So what’s the difference between OTT and CTV?

Cable 52
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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. eMarketer ).

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. In May 2019, YouTube Live videos were watched for 284 hours. This was a monthly record for YouTube. eMarketer ).

Stats 101
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Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. However, evidence has shown that live videos can do that too.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.