article thumbnail

What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced.

article thumbnail

OTT and CTV: which is which?

illumin

Mass media and networks also have their own OTT services such as Disney+ or television networks like HBO and CBS a few names amongst many more. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop. Within OTT, there are different models. What does CTV mean?

Cable 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Keeping up with Media Trends

Biznology

Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. Darren LaShelle, President and CEO of Northern California Public Media tells us how they differentiate themselves from other outlets and non-traditional media using content. Key Takeaways.

Trends 104
article thumbnail

22 Live Streaming Statistics for B2B Marketers

Zoominfo

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). Video quality is the most important factor for 67% of viewers when watching a live stream broadcast ( source ). Factors to consider when live streaming.

article thumbnail

Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

And, television NFL broadcasts have been using AR long before that to show you that first-down line or the breakdown sketches superimposed on the replay. For marketing and sales, AR applications extend customer engagement beyond interactivity and allow them to differentiate their brand and products over the competition.

article thumbnail

Sharing the World’s Greatest Stories: Should Coke Have Bid for the Olympics?

Content Standard

On May 17, 2014, the New York Times reported that NBC Universal had licensed the broadcast rights for the six Olympic Games spanning the eleven years from 2022 to 2032. The price tag for the deal made news, but as the Times explained, sporting events are becoming one of the last bastions of the traditional broadcast-advertising model.

article thumbnail

What’s the Best Platform for Live Video Marketing in 2016?

Content Standard

With its landmark deal with the NFL, Twitter’s livestreaming platform is shaping up to bear close resemblance to traditional television formats. Instagram, on the other hand, hasn’t done anything significant to differentiate itself.