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How to set up and measure CTV ad campaigns

Martech

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. Step 4: Create effective video campaigns You’re putting an ad in a place where premium content is broadcast.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

From Janrain , a free guide on how to improve conversion rates and data quality. ” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. Listen Now .

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Conversion Rate. The number of conversions divided by the number of campaign participants. Usually, the higher the conversion rate, the better your website or landing page is working at getting new customers. Conversions. Connected TV (CTV). Apple TV, Google Chromecast, Roku).

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

You’re right that video can even help boost campaign conversion rates. long before online video became so popular and broadcast television was the thing to glue your eyes to). Sure, YouTube is the second largest search engine in the world. Because video is just that … it’s a medium.

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

You’re right that video can even help boost campaign conversion rates. long before online video became so popular and more when broadcast television was the thing to glue your eyes to). Sure, YouTube is the second largest search engine in the world. Because video is just that … it’s a medium.

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. That’s the high end of cost for a 30-second spot broadcast during Super Bowl XLVIII. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Listen Now. Click the play button to listen here: [link]. .

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How to Capture the Excitement That’s Already There

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. A live television broadcast had to get paused with DVR technology, photographed with a phone camera, then enhanced and posted to Reddit, where people could use their own QR code readers to donate virtual currency to an anonymous wallet.