Remove Broadcasting Remove Cable Remove Conversion Rate Remove Television marketing
article thumbnail

How to set up and measure CTV ad campaigns

Martech

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

article thumbnail

52 Marketing Terms Every Marketer Should Know

LeadsRX

Conversion Rate. The number of conversions divided by the number of campaign participants. Usually, the higher the conversion rate, the better your website or landing page is working at getting new customers. Conversions. Connected TV (CTV).

article thumbnail

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

billion) than they did for broadcast television in 2013. 31% included conversion rate optimization. adults 18-24 years old than any cable network. When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours. Social Media Slant ). Social Media Slant ).