Light Up Your Revenue by Decoding the Dark Funnel
6sense
NOVEMBER 2, 2021
B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. And if you’re using legacy martech platforms, your revenue team rarely sees them coming. Monitoring third-party review sites.
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