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What's it take to generate leads that fuel your forecast?

ViewPoint

Just try to pass them on to your field sales team and you’ll see. They won’t get followed up. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Leads aren’t leads unless: They’re qualified. Is this a person with authority to buy?

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What Is Sales Commission? Formulas, Examples, and Best Practices

Salesforce Marketing Cloud

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. And in this ultra-competitive environment, morale can quickly take a dive. That’s where sales commission comes into play.

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Writing for Persuasion: A Guide for the Advanced Content Marketer

ClearVoice

His 1984 book “ Influence: The Psychology of Persuasion ” laid the foundation for how we think about writing for persuasion today. . His 1984 book “ Influence: The Psychology of Persuasion ” laid the foundation for how we think about writing for persuasion today. . First, a casual browser has to click on a link to read. Click To Tweet.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Overall, all nonprofit organizations should follow ethical fundraising practices. Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking. It can even seem scary.

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Unriddled: Facebook's Big Executive Shake-Up, Microsoft Build, and More Tech News You Need

Hubspot

Tech Ethics Take Center Stage at 2018 Developer Conferences, Including Microsoft Build. But throughout these events, there seems to be an undercurrent of transparency, ethics, and the responsibility of tech companies. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need.

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Sales Pipeline Radio, Episode 220: Q & A with Wendy White @wendywhite

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Moz

Posted by MiriamEllis “To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher. A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance.