illumin
DECEMBER 1, 2023
Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. Networks’ opening up to programmatic advertising According to eMarketer, in 2023 more TV networks opened up to the idea of greater budget fluidity.
illumin
APRIL 24, 2024
Tell me about AI without telling me about AI Although almost every session flirted with AI in one way or another, one thing almost universally missing was the application of AI; which isn’t necessarily a bad thing since we live in a world where our LinkedIn feed is already full of “the next big, hot generative AI tool.”
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Webbiquity
DECEMBER 16, 2010
Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Share this on LinkedIn.
Everything Technology Marketing
JANUARY 27, 2011
There are literally thousands of marketing books available today. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. Moore) | Diffusion of Innovations (Everett M.
QuanticMind
JULY 31, 2023
TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.
illumin
NOVEMBER 10, 2023
According to eMarketer , Treads users are continuing to climb steadily, in pact with new Instagram users. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.
ClearVoice
JUNE 19, 2023
LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. Book a strategy session and prepare to take your content marketing efforts to the next level.
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