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Best Marketing Books You Need To Read

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Books are listed by funnel category.

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choozlechat: Relic Agency shares how specific targeting strategies can drive success for travel destinations like Bristol, TN

Choozle

I run digital ad campaigns, gather analytics, and improve ad performance within pay-per-click (PPC), programmatic display, social media, email marketing, and SEO campaigns for clients primarily in the tourism industry. We do this mainly through content marketing on social media buys and automated email marketing.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), On the shelf were multiple SRDS books; each one the size of a phone book. Online Display. calculators, and pencil erasers.

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

ClickZ

For a better idea, these quick facts perfectly display the AI-related challenges faced: According to Gartner , only one in 25 CIOs reported applying AI in their business verticals. To book your seat for the AI Virtual Summit on June 25, sign up free of charge here. billion in 2019 to $40.74

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Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars

Metadata

If I wrote a book about the life of a performance marketer, I’d call it, Metrics, Madness, & Mayhem. Consider this media plan: Goal: Demos Total budget: $100k Campaign flight: 90 days Daily spend: $1.1k It doesn’t matter if LinkedIn is outperforming Facebook, or Google is one-upping display networks.

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The 14 Best Content Planning and Research Tools

Webbiquity

Online editorial calendar for content marketing and social media planning. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. Displays your Google search history across devices, including YouTube searches. 4) CoSchedule. Google Review Count: 30,700.

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