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Content Marketing KPIs for Your Content Strategy

ClearVoice

For instance, you could create a KPI that measures the leads created by a gated e-book. Then, you could compare it against that of another e-book based on a different topic or with a significantly different graphic layout. For example, customer lifetime value (CLV), churn rate and repeat purchase rate.

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

For inspiration, HubSpot offers many examples of best practices for landing pages. Monitor conversions, upgrade paths, and churn rates to understand what resonates with your user base and optimize your expansion landing pages accordingly. With multiple pages and stages, A/B testing can get overwhelming.

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8 key tips for marketing to existing B2B customers

Tomorrow People

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Use data from your CRM platform (such as Hubspot) to help you determine which segment a certain customer falls under.

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. Converting leads that are a good fit for your organization will decrease your churn rate over time. We can compare that to companies with decreasing revenue where only 49% believe it's important.

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Marketer of The Month Podcast- EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI

Outgrow

I was recently listening to an interview by Marco Burch, a former CR of HubSpot. He was talking about the early days of HubSpot, this is probably way back into like early two thousand. He was like the seventh hire or something at HubSpot, and he said in the early days of HubSpot, HubSpot’s churn rate was 10% per month.

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The Only Guide to SaaS Pricing Models You’ll Ever Need

accelerate agency

Book a Consultation What is SaaS pricing? Analyze customer retention and churn rates and use this information when pricing your strategy. Their “Book a Demo” buttons also entice the customer to test the service before they purchase. Hubspot is a leader in the hybrid pricing model game.

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The Only Guide to SaaS Pricing Models You’ll Ever Need

accelerate agency

Book a Consultation What is SaaS pricing? Analyze customer retention and churn rates and use this information when pricing your strategy. Their “Book a Demo” buttons also entice the customer to test the service before they purchase. Hubspot is a leader in the hybrid pricing model game.