41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. ROI (booked revenue/management + media fees).
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