Martech
JANUARY 4, 2024
She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K
Marketing Interactions
SEPTEMBER 30, 2018
According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. Becoming this relevant to your audience and building this type of credibility in your communities is what this book will help digital marketers to accomplish.
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SpotMe Blog
JUNE 13, 2023
Logistics management: From booking the venue to arranging travel and accommodation for attendees and speakers, experienced pharma event planners handle all the logistical details. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get your complimentary copy of the Forrester wave report now.
Adobe Experience Cloud Blog
MAY 14, 2013
Traditional broadcast and print journalism aren’t hiring with the same velocity as they once did. Further, according to Forrester, 70% of a buyer’s evaluation is complete before they reach out to a salesperson. They’ll create blogs, e-books, videos, webinars, whitepapers and much more. Life is good! Then reality sets in.
Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.
Convince & Convert
FEBRUARY 23, 2010
I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). Businesses will surely veer between the two given the way their focus shifts.
Brandpoint
JUNE 12, 2019
The PESO model stands for Paid, Earned, Shared and Owned Media and was coined by Gini Dietrich in the book Spin Sucks. In this example from Hootsuite , a social media management platform, their recorded video of a LinkedIn Live broadcast garnered over 200 comments! What is PESO? Link building & SEO.
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