Books Broadcasting Forrester P2P 
Marketing Insider Group
JANUARY 2, 2013
sources through the purchase funnel according to Peter Burris from Forrester. Social media can be used to turn a B2B transaction into a P2P relationship. This is the new marketing: it’s more about educating than broadcasting. B2B customers today use an average of 7.6 how’s that for an attribution challenge).
Convince & Convert
SEPTEMBER 20, 2010
Can you imagine an “Illinois Marketing for Dummies&# book? This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. They don't just broadcast. Which do you believe?
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