Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Social media creates kinship between companies and customers, and kinship equals purchase intent. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Brandpoint

JUNE 12, 2019

It’s effective, to the point and gives shoppers info they might need to make their purchase decision. Using the word “video” in your email subject lines boosts open rates by 19% , which honestly is a lot when we’re talking email marketing. Social shares & online word-of-mouth. Shared Media.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. link] jaybaer I think it's both John.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Optinmonster

APRIL 27, 2020

This is a platform where journalists and bloggers post about PR opportunities for small businesses. Using some kind of giveaway software, you can run viral contests to drive traffic and convert leads. This is perfect for leveraging the power of word-of-mouth marketing. Host an Online Event/Demo. Run a Contest.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

LeadSquared

JUNE 25, 2015

This is how I personally approach a purchase when going by reviews and recommendations. Personal recommendation/Google search/Search on industry specific sites: I start off by asking friends I trust for recommendations (who have made a similar purchase in the recent times). Where kind of purchases does this apply for?

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Martech Advisor

JANUARY 28, 2020

In earned media , third-party entities such as publications, bloggers, journalists, or customers share your content. It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. Display Advertising: You can purchase ad slots on various websites to promote your content through display ads.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

JULY 29, 2018

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

SEPTEMBER 21, 2010

joe [link] Joseph Manna Katie, This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand. From a researchers perspective “used&# implies you purchased a license and were able to engage the SMT to its full potential.

Social Media 158

Social Media Media Paid Content Work Management 158

Webbiquity

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! Driving purchase intent through kinship. Driving purchase intent through kinship. Thank you.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. Not sure where Gowalla is on that front. link] jaybaer Perfect!

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

seo.co

DECEMBER 8, 2020

Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. A homeowners’ blog might be a good fit; wouldn’t homeowners be interested in purchasing a lawn mower? That’s okay.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Kinship creates purchase intent. It would be nice to see a bloggers only social network. And socia media also gives us power over brands in ways we’ve never enjoyed.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

MARCH 2, 2010

We can’t continue just tweeting randomly and hoping to make “viral videos.&# Fundamentally, we’re entering the era of social business, where we have to start treating social media with a level of oversight and accountability. Social business takes a step forward.

Business 117

Business Paid Search Agency Social Media Analysis 117

Single Grain

FEBRUARY 10, 2020

It's the “commitment” or “purchase” stage of the buying process of the customer. The buyer’s journey is their route to that conversion, as they research your products or services, compare them with competing alternatives, and educate themselves before making a final purchase decision. Bottom of the Funnel (BOFU).

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Convince & Convert

DECEMBER 30, 2015

Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

SEPTEMBER 20, 2010

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. Anyone who thinks Twitter isn't worth it for business just doesn't get Twitter. Keep up the good work.

Twitter 148

Twitter CRM Business Paid Search Agency 148