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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Jean Dobey To see more than the tip of the iceberg when it comes to B2B Social Media (SM), here is the equation that should dictate the future of B2B SM Marketing: B2B + Social Media + Marketing = Privacy + Networking Ben Carcio There are some great ways to micro target individuals on the social networks. All Rights Reserved.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” CMS Insights.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

That’s what Kinaxis , an Ottawa-based supply-chain software company, did. From a business momentum perspective, Kinaxis achieved double-digit growth in its software subscription revenue, and for the first half of 2010, as compared to the second half of 2009, it saw the following results: 230% increase in community members 65.2%

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. link] 4 Tips for B2B Marketing on Facebook – Mashable (blog) | Educational discount software [.] Thanks for the great article.

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11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

Curata’s content curation software — a paid service — guides you through the process of finding, curating, and sharing content to your target market with consistency and data-backed ease. BuzzSumo is the mother of all social-measuring and virality tools. Feedly’s best benefit is its privacy feature. Click to enlarge.

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