The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Sword and the Script | B2B

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Read more: B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]. 34% said ebooks.

PR 80

PR Trust Marketing Stats B2B Marketing 80

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 tools are marketing complex products and services which generally have long sales cycles. Here is the vendor perspective. Clearly, Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

Optinmonster

NOVEMBER 10, 2022

A report or white paper is an in-depth document that shares your unique data, insights, or advice. Reports are especially good lead magnets for educating customers about more complex products and services that require a longer sales cycle. Editable templates are super valuable lead magnets, especially for software sales.

Work Management 82

Work Management Examples Marketing Management Lead Ranking 82

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Marketing Insider Group

JANUARY 9, 2024

For example, a white paper can be broken into three to five articles that share a point of view. I would start by first asking your sales team what types of content publications your customers are currently reading, where are they going for information and what are the questions Sales is asking those customers.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Single Grain

NOVEMBER 29, 2019

However, there are large bottlenecks that might choke your sales funnel if you do not solve the issue ASAP: The different bottlenecks that can affect your sales pipeline include the following: Manual management of leads by examining emails, spreadsheets, paper, etc. 6) Improve Blogger Outreach. takes time.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Markempa

APRIL 30, 2019

For example, a white paper can be broken into three to five articles that share a point of view. I would start by first asking your sales team what types of content publications your customers are currently reading, where are they going for information and what are the questions Sales is asking those customers.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Ranking 70

LeanData

DECEMBER 1, 2015

In the big picture, it’s really hard,” said Brinker, the chief technical officer at ion interactive and the blogger at chiefmartech.com. “We It’s really hard to say what sealed the deal in a complex selling environment where the sales cycle is long and lots of parties are involved in the buying committee. No one really knows.

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

LeanData

DECEMBER 1, 2015

In the big picture, it’s really hard,” said Brinker, the chief technical officer at ion interactive and the blogger at chiefmartec.com. “We It’s really hard to say what sealed the deal in a complex selling environment where the sales cycle is long and lots of parties are involved in the buying committee. No one really knows.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

In the big picture, it’s really hard,” said Brinker, the chief technical officer at ion interactive and the blogger at chiefmartec.com. “We It’s really hard to say what sealed the deal in a complex selling environment where the sales cycle is long and lots of parties are involved in the buying committee. No one really knows.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

In the big picture, it’s really hard,” said Brinker, the chief technical officer at ion interactive and the blogger at chiefmartec.com. “We It’s really hard to say what sealed the deal in a complex selling environment where the sales cycle is long and lots of parties are involved in the buying committee. No one really knows.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Single Grain

AUGUST 7, 2019

But even if you don’t have a way to add clarifying questions to your sales cycle, you’re not out of luck. If you go to all the effort of classifying your sales prospects into different buyer personas, it makes sense to track this information in order to nurture them through the marketing funnel. In the Frow blog).

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Freelance Content Creator / Blogger / Copywriter.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

NOVEMBER 25, 2020

Video streaming through social media such as doing Facebook lives and stories is a digital marketing trend that has changed marketing and it’s not hard to see why, said Simon Hansen, founder and blogger at Best Sports Lounge. Here’s a take on how to optimize your martech to drive sales with data based analytics inside your salesforce.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40