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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Hubspot

Understanding how people flow through your conversion funnel is essential to being an effective marketer or salesperson because it helps you engage leads, answer questions about your business, and address concerns. Let's say you're a food blogger who sells cookbooks. If you have a short sales cycle, your funnel tends to be simpler.

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5 best low-cost email marketing tools for content creators on a budget

ConvertKit

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. So, how do you pick an email marketing service?

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5 Strategies to Monetize a Blog

Hubspot

While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. Ideally, you’ll want to craft compelling blog content that your audience can discover easily through a Google search or social media.

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11 Ways of Using B2B Influencer Marketing

Valasys

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. B2B Influencer Marketing is important as it saves the huge expense on paid advertising.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

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The dirty little secret some SEO companies don’t want you to know

Biznology

Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? His firm was working with an SEO company that provided content creation as part of its monthly retainer.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

engineering manager, social media manager) Pain point you’re solving (e.g. Selling software that is worth somewhere between $1,000 to $100,000, because beyond $100k, we assumed it was going to be a different sales cycle, and less than $1,000, it would be too transactional. 1,000-5,000 employees) Job title (e.g.