Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Influencer Outreach (Earned Media). Timing’s of the essence so go go go go go go go!

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. Like this post?

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JANUARY 17, 2012

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

NOVEMBER 27, 2012

And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile.

Social Media 80

Social Media Process Product Media 80

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

FEBRUARY 25, 2014

So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers.

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! I personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ).

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

NOVEMBER 11, 2014

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. I will never leave Asana for my own personal tasking, however. I still love Asana. Dump, dump, dump.

Product 80

Product Work Management Marketing Management Autoresponders 80

Biznology

APRIL 28, 2015

I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. Influencer marketing allows authors to identify and then engage topically-relevant online influencers and bloggers. There’s So Much More than Mommy Bloggers.

Promotion 80

Promotion Blogger Outreach Paid Search Agency 80