article thumbnail

B2B Public Relations: 7 tactics to pull more leads into the funnel

markempa

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They agree that, more than ever before, prospects are engaging with B2B organizations through public relations efforts. A blogger may grab an image.

article thumbnail

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 best link-building services for SEO performance

Martech

Having high-quality links to your site is one of Google’s most important ranking factors. The 7 best link-building services to help improve search rankings. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. 2) Outreach platform.

article thumbnail

Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Your narrative needs to be fair, objective, and engaging, and leave the reader with some lasting value that will inform their future buying decisions.” Career Trajectory.

article thumbnail

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Can public relations help make it go mainstream ? Is it time to stop measuring engagement ? Virtual Reality headset sales aren’t setting any records.

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Unfortunately, “Leads. Inbound Leads.”

article thumbnail

Kindness opens many doors online

Biznology

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.