The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

DECEMBER 6, 2010

Help Our Client Choose a Logo (Poll). If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 21 Tips & Other Impressions from the Marketo User Summit.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Point

APRIL 29, 2011

If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. To Lyris’ credit, they don’t mention their product anywhere in the copy, but that doesn’t help much if I don’t know what it is that’s on offer.).

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100