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What Google Thinks about Influencer Marketing

Content Standard

The influencer premise is simple: Leverage a cadre of celebrities, bloggers, and industry experts to post about your brand, and expect to boost leads, brand awareness, and customer loyalty. Google has issued new rules on how bloggers should behave when they have a relationship with a brand. Google’s Influencer Guardrails.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

All that link juice! The article fits into Convince & Convert’s editorial topics, but it also provides insight that is specific to the guest blogger themselves. But, wait… Google’s own Matt Cutts said guest blogging was dead ! If Google is against it, then wouldn’t it actually be harmful to your SEO?

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.I ” A legitimate guest blogger offers a post that has value to your blog in and of itself , and so would not propose monetary compensation.

PageRank 100
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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document.

Press 28
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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If How to Implement Links in Content. Well, the key here is to not litter content with useless links. My answers?

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Barely a month went by without a significant update to Google’s algorithm. For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. Authority: Google’s PageRank is gone forever! It’s been a pretty wild year in the SEO realm.

SEO 28
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

And the best unstructured citations of all include links, of course! For example, the San Francisco branch of a natural foods grocery store gets a linked unstructured citation from a major medical center in their city via a blog post about stocking a pantry with the right ingredients for healthier eating. Why is this?