Industrial Marketing Today

AUGUST 24, 2009

For example, “content creation.” Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. Studies have shown that people retain information quicker and longer when you engage their visual senses. No one likes to read text that sounds like a sermon.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. Know the limitations and the extent here.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Find where your clients/contacts are in the social media realm.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Scoop.it

MARCH 16, 2023

January works as a fantastic example of how this can be done. As you can see, we were able to deliver information in a format that is super easy on the eyes but is also quite enlightening. Ask them to make a short reel for social media or even a listicle that summarizes all the information in a concise and easily-consumable format.

Curation 79

Curation Organization Tips Content 79

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. I searched Wikipedia for information but couldn’t find an exact definition. BTW, this post is a working example of content curation. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. I think first-time bloggers get enamored with the concept of “design.&# Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Online Marketing Institute

JANUARY 4, 2011

For example, if you’re searching “ how to know if you need an ac repair company ,” you most likely wouldn’t find this type of content on a corporate website. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. We sure as hell don’t lack for information at this point. 500+ TV channels.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Maybe you guys have other examples where that is not so.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? RK : Measuring social media’s direct impact on sales.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Very helpuful information.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. I can't think of many examples of that type of guts on the player side.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 14, 2015

For example, here are some things effective blog editors do: You plan awesome content. For example, we like to talk about blog planning at CoSchedule, and 22% of our readers say their biggest challenge is finding time to create content. Outcome: How To Actually Plan Your Blog And Save A Ton Of Time.

Efficiency 160

Efficiency Planning Process Work Management 160

Convince & Convert

SEPTEMBER 21, 2010

Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. This is particularly true if your social media strategy is integrated into your entire organization. link] Alasdair Munn Good post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Of the top 10 posts, only number 4 and number 10 are semi-recent. But this distribution surprised me.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? Better question: How do we share the clients knowledge to inform and engage consumers?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. He writes: There is not much conversation going on at all.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Of course, this isn’t entirely an either/or scenario.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? What I mean is that California for example always shows up with the most posts.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. I also recommend it on the iPad.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Marketing Insider Group

FEBRUARY 17, 2011

Set Your Guidelines: I was proud to see B2Bento use the SAP company guidelines as a leading example along with other B2B IT names IBM and Intel and B2C brands Kodak and the BBC. The white paper also goes into a few cases studies of companies that are executing on their social media plans and achieving real results.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Convince & Convert

FEBRUARY 10, 2015

You already know a social media plan can really help you share your content and connect with your audience. In fact, a solid social media plan helps us at CoSchedule get 31.5 So how can you actually build a social media plan that works for you? 8% plan to use videos. 5% plan to use infographics.

Media Plans 167

Media Plans Social Media Planning Media 167

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. I am learning a ton and more importantly applying it.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. Should I care?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

AUGUST 28, 2012

’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. Include information that proves you’re human.” ” 9 social media hacks you need to embrace now by iMedia Connection. Content needs to be informational and neutral in tone.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. What’s the solution?

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# See an example at the bottom of this post (the little squares that animate when you put your cursor over them). This is especially handy when you need to segment your audience.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 19, 2010

Awesome information! mpkahuna7 That Graph is AWESOME and so informative… at least for me, a visual and experiential learner. mpkahuna7 That Graph is AWESOME and so informative… at least for me, a visual and experiential learner. Thanks for the clarity. ruby Wilhite [link] Russ Henneberry RT @jaybaer: Why D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JULY 8, 2010

John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out. For example, if you want to promote new products, you can use Comm100 Newsletter. March 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MARCH 9, 2010

I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). link] [link] Amy D.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133