Hinge Marketing

JULY 21, 2022

Executed well, an integrated campaign can reach a broader audience, reinforce messages, improve efficiency, and lower costs. Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources. Owned Media. Paid Media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. What Works ( Vendor Government PR Trends Spending Release ). June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. Which channel is more efficient for you? First we need to know the units that you use to measure efficiency. This required a change in mindset, as well as a slight change in routine and responsibilities.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Webbiquity

JANUARY 10, 2010

Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won’t work with all templates), meta tags and setting up RSS feeds. Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive.

SEO 100

SEO Tips Best Practices PageRank 100

Hubspot

JANUARY 10, 2014

As you consider the role public relations will play in your campaign strategy, think about ways to modernize your PR strategy with content assets you can create in place of press releases. For example, you could create a SlideShare presentation as an asset to go along with your campaign and PR announcement. Channel #6: PPC.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Convince & Convert

FEBRUARY 11, 2010

App stores make it exponentially more efficient to monetize apps. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Device optimization for the various browsers is almost as inconvenient as the app stores.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

You are becoming one of my favourite bloggers! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. a vote for integration) [link] [link] Sumo Group Great article Jay – as always. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Content Standard

MAY 8, 2018

Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. The easy targets we are going to do very efficiently at low cost and we will want to achieve very large returns on investment.” It’s hard—I know.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 123

Social Media Work Management Marketing Management Media 123

WebMarketCentral

SEPTEMBER 15, 2008

Who's really clicking on your PPC ads? Why do PPC costs keep rising? Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. technologies now mainstream?

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Single Grain

JULY 6, 2021

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. The CMO should have a strong knowledge of PPC, Ad Quality Score, Keywords, Ad Extensions, and all other metrics related to search engine marketing. Affiliate Marketing.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. If you are a business owner or marketer, information about social media, SEO, PPC, and loads more are all available at your fingertips. Become A Blogger. Marketing Insider Group.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But it’s not enough just to support bloggers. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Because content is the most efficient form of marketing available. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? And with social media targeting, advertisers can be that much more efficient with their messages. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies. Im Jay Baer.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Magisto

OCTOBER 3, 2019

The email is still the most used and efficient marketing tool for both engagement, reach, and lead generation. He can be a celebrity, journalist, or blogger – either way, he has a specific audience that takes his advice seriously. Bloggers and commerce shops mostly use it. Email – Electronic mail. Back to top).

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Webbiquity

APRIL 29, 2014

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Convergence: Merging Disciplines Between PR and Marketing by InNetwork. The PR Strategies SEOs Haven’t Learned by Siege Media. Many SEO companies do the same with their outreach to bloggers. They’re doing a lot.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Convince & Convert

JUNE 30, 2010

RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. link] #socialmedia #brsocme [link] Nathan Jokers Myself included. Im Jay Baer.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Hubspot

JULY 31, 2019

These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. This primarily includes pay-per-click (PPC) , paid social advertisements, and paid influencer content. PR Newswire. PR Newswire is a press release distribution network. Price : Free.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. It’s capitalism and marketing at its most brilliant. link] znmeb Ultimately, though, the “cafe society&# was about the caffeine.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

MARCH 2, 2010

Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 23, 2010

The efficiencies it can bring are tremendous. The efficiencies it can bring are tremendous. Despite what pr thinks – these conversations cannot be controlled or managed and we have all seen what happens when the crowd believe they are trying to be handled. link] Clinton Bonner Thanks Bushwa! Im Jay Baer.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Sure you can get by with less, and you will once you learn how to be efficient. I loved this post!

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

APRIL 27, 2010

And sure, he gets drinks in a jiffy, is uber-efficient with baggage stowage, etc. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 147

Twitter CRM Business Paid Search Agency 147