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Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS [PART 2]

SmartBug Media

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Bloggers/influencers. Some examples include: Search affiliates. Review sites. Coupon sites.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. A decade ago, people were talking about the death of trade shows and conferences. The key is to make it creative.

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Best practices for using social media at a trade show

Integrated B2B

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

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The Importance of an Email Marketing Database for a Business

SendX

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” One blogger, Bryan Harris, did just that to build his email list from scratch. In our example, notice that the blogger started his email by emphasizing that he planned to find and share “cool” places to “hang outdoors.”

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. EMAIL MARKETING EFFECTIVENESS. The most effective marketing tactic has been word-of-mouth marketing.

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Why You Should Invest in Partner Marketing

Heinz Marketing

One effective way to work smarter and not harder is by investing in marketing partnerships. That being said, partner marketing programs can be an effective tool for B2B organizations as well. Reach out to an industry thought leader, blogger, or influencer. This idea can be applied to many different scenarios in the business.

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Founders: Market Yourself, Not Just Your Business

Webbiquity

Here are 11 effective ways to use personal branding to boost your business. You should then determine the best way of reaching out; a direct message on social media or an email is often the best option, though if the blogger has posted specific instructions or guidelines, be sure to follow those. There are many ways to market yourself.

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