article thumbnail

Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. This is why it's important to consistently engage your community on social media and use it for content distribution. A link from the National Dog Association weighs more than one from a lifestyle blogger.

SEO 91
article thumbnail

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

If you''re not hip to the SEO lingo, link schemes are "any links intended to manipulate PageRank or a site''s ranking in Google search results. One of the examples Google provides for what qualifies as an unnatural link is as follows: "Links with optimized anchor text in articles or press releases distributed on other sites.

Press 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Google Search Console in 2018

Hubspot

Also, note that verifying your property doesn’t affect PageRank or its performance in Google search. Google-hosted sites, including Blogger and Sites pages, are automatically verified. However, a heavily skewed link distribution ratio isn’t ideal. Verification gives a specific user control over a specific property. The answer?

article thumbnail

Guest Blogging Services: Filtering Out Poor Publishers for Guest Posting

seo.co

HARO or broken link building), guest posting services or guest blogger outreach services, dozens of link building strategies abound. Essentially, these metrics help determine how naturally distributed a guest post service site’s links might look. Whether via manual link building (e.g. Conclusion.

Service 98
article thumbnail

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

TrustRank—Google and Yahoo versions), and underappreciated concepts related to modern search (for example, Yahoo Personalized PageRank and HarmonicRank) capable of inducing a deer-in-the-headlights stare from many if not most SEO practitioners.

SEO 20
article thumbnail

How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

Similar to Google’s old system of Pagerank, the Domain Authority/Domain Rating of a website can help provide with an initial gauge of the quality of the site and help you determine 1) the value of a backlink from the site and 2) how much effort should be expended in acquiring a link. Conclusion.

article thumbnail

Inbound Marketing the Way God Intended

Biznology

This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call. No, not at all.