Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Hubspot
MAY 26, 2021
That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. This is why it's important to consistently engage your community on social media and use it for content distribution. A link from the National Dog Association weighs more than one from a lifestyle blogger.
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