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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

In a seeming reverse of current product development theories and philosophies, the Kano Model places initial focus on differentiating product features as opposed to a pure, customer-needs focus. Is your name clear, differentiating, easy to say and remember, uncomplicated and uncompromising across languages and cultures?

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Powered by Blogger.

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

By not engaging early, sales is left responding to proposal requests versus helping to set strategy and recommend solutions – a sure recipe for smaller deal size and less competitive advantage. Powered by Blogger. As a result, sales is being invited later into the decision making process, if at all.

ROI 40
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7 Steps to a Successful Blogger Outreach Campaign

Hinge Marketing

This process is known as “blogger outreach.” ” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. But you are also building relationships with bloggers, many of which are influencers in the blogosphere and specific industries. Where do you begin? Create a strategy.

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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Powered by Blogger. Advantage Microsoft, but not by much. Advantage Microsoft.