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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

This year the number of bloggers is expected to reach 31.7 Because you work across multiple verticals, you need to differentiate messaging for each one. LinkedIn offers the following insights — great jumping-off points for vertical content guidance. Everybody is creating content. million … in the United States.

Verticals 101
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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Insiders

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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Firms need to differentiate through brand experience. Marketing teams need to behave more like smart startups. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. This was a recurring theme throughout the conference. Think scalable programs.”. Photo Source.

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Visible Expert Profile: Tim Ash

Hinge Marketing

Tim’s wife met him when he was between companies—leaving one startup to found another. Tim estimates that he now spends 2/3 of his time educating and spreading the word, and about 1/3 working with key strategic clients. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.”

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Biro at TalentCulture writes passionately and practically about encouraging girls and young women to pursue science, technology, engineering and math (STEM) education, blogging about women in STEM and STEM recruiting. 19% of startups use blogs for marketing. ( 19% of startups use blogs for marketing. ( Stratabeat ). TNW News ).

Stats 100
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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. Analyzing Brian Krebs and several other well-known security bloggers, I saw even more data breach focus. Fear Is Not a Brand Differentiator. Those that thrive will do so on differentiation.”—Ted