Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support. My real challenge was getting my staff to warm to the concept of being a blogger. Bottom line, the bloggers are the experts. Wrong.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Whatever. Digg this!
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. It has emerged as one of the most popular web browsers on the internet and allows users to customize their browser through the use of third-party extensions. Three former PayPal employees created YouTube in February 2005.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Twubs : Twubs, which we recently reviewed , uses a wiki system to help disseminate information on a hashtag. So how do you disseminate and make sense of all this hashtag madness? If you a.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. B2B case studies. Cheers!
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Are you reaching your Best Customers through social media? by Cultivating Your Customers. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.. Master List – A Wiki of Social Media Monitoring Solutions. ** 5 stars.
How to Write a Social Media Policy
SEPTEMBER 30, 2010
Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. YouTube, SlideShare, Flickr, etc.). Wikis. Improve customer service? Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • Be respectful. Blogs.
FEBRUARY 23, 2007
Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » JetBlue: Customer Bill of Rights The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Is this customer-friendly language? What should I do? Come on. Let’s hear it. Contribute!
Alterian Pushes Into Social Media Management with Techrigy Acquisition
Customer Experience Matrix
JULY 16, 2009
Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. Others are sure to follow. Sparingly. But that makes the acquisition still more intriguing.
Oracle’s Updated Social Media Policy
NOVEMBER 24, 2010
All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Your participation in any virtual world activities related to Oracle’s business, products, employees, customers, partners, or competitors. Dated 11/22/10. blogs. oracle. oracle.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Sharing (YouTube, Flickr, SlideShare, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis). Instead, they want to connect. Blogs.
Oracle’s Social Media Policy
JULY 8, 2010
All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Protecting the confidential information of our employees, customers, partners, and suppliers is also important. version from six months ago can be found here. Twitter, social networking sites). REQUIREMENTS.
Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English
Buzz Marketing for Technology
JULY 24, 2008
Its a perfect solution for The Common Craft Store - e-junkie handles everything and provides the right tools for managing customers. Somebody sent me your Twitter video and asked me to follow them. I was so impressed by its simplicity and common sense, I went to youtube and watched several more of your videos. Video: Wikis in Plain English 143. The Common Craft Store. our work.
B2B Marketing Thought Leadership: Tom Pick
Modern B2B Marketing
AUGUST 27, 2008
Today it's a significant new innovation â€” Wikipedia, YouTube, the iPhone â€” every two months, and the pace continues to increase. Third is an old lesson but an eternal one: meet the needs of customers. Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility. You've been a B2B marketer since 1992. So here's the test.