writing Blogger Content Forrester Press 
Contently
NOVEMBER 18, 2016
I spoke with him about martech’s automated future, where content fits into the marketing stack, and what marketers get wrong about martech. You write a lot about the importance of strategy. Another thing you write about a lot is consolidation and expansion within the martech industry. Unfortunately, it does not.
Ambal's Amusings
APRIL 29, 2010
How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.
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Single Grain
MARCH 9, 2021
The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.
Webbiquity
JULY 22, 2014
But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What role do press releases play in PR today? Is blogger outreach still an effective PR strategy?
Convince & Convert
MARCH 8, 2012
I mean, that really gets back to the conversation we had on an earlier podcast episode where we talked about the ability to target organic content and that’s effectively exactly what Facebook has built. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. You just have to pay to do it.
nDash
NOVEMBER 10, 2020
There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. Don’t fall into the trap of a fear-based content strategy. What does that mean for content marketers? This is an industry where content can make a significant difference. The Problems with Fear-Based Cybersecurity Content.
Martech Advisor
OCTOBER 18, 2019
Table of Contents. This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” News Coverage/Press Mentions. In this type of media, a journalist may mention your brand in a story or write a full-blown article about the brand. What Is Earned Media? Types of Earned Media.
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