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How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

Moz

Look for these patterns: Performance-based core update impacts — decrease in positions and impressions Identifying Irrelevant rankings — large impression spike (with low CTR) then a sharp decline in impressions Losing SERP feature — a sharp decrease in CTR and a decrease in impressions. Izzi, you’re a rockstar!

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Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. I helped the client with some messaging to bloggers who might cover their product and the show.

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

Moz

Look for these patterns: Performance-based core update impacts — decrease in positions and impressions Identifying Irrelevant rankings — large impression spike (with low CTR) then a sharp decline in impressions Losing SERP feature — a sharp decrease in CTR and a decrease in impressions. Izzi, you’re a rockstar!

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

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Why We Need Influencer Marketing Reform (and How You Can Help)

Content Standard

Expanding alongside the growth of social media, this young, hip member of the content marketing clan consistently yields impressive results. But once you’ve publicly partnered with these enterprising bloggers, vloggers, and social media stars, their behaviors reflect your organization. Image attribution: Gianandrea Villa.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.