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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Corporate bloggers have a marketing agenda, for example. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

PR 48
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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

This year the number of bloggers is expected to reach 31.7 Because you work across multiple verticals, you need to differentiate messaging for each one. LinkedIn offers the following insights — great jumping-off points for vertical content guidance. Everybody is creating content. million … in the United States.

Verticals 101
Insiders

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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Firms need to differentiate through brand experience. Tom Seclow ( @ SpencerStuView ) of Spencer Stuart presented a case study with the message that CMOs’ tenure continues to climb as they become more entrenched in their roles and expand their influence across their organizations. margaret.molloy@velocidi.com ).

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7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ]

LeadSquared

You can find a list of 56 online sources & tactics for education lead generation , here. From what I have seen, whatever education clients we have worked with, blogging has worked really well for them, especially quizzes. For our education clients, we used to blog about 8 times a month. We are offering online courses.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Educating about potential solutions to the problem.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Educating about potential solutions to the problem.

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Humans of Marketing: Erik Bowitz

Conductor

I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.” There are a lot of small bloggers who don’t have big budgets and don’t have domains with massive domain authority, so they can’t depend on those legacy strengths to rank. ” That’s pretty good.