The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” a beginner’s guide, biggest myths or misconceptions, case studies, etc.). Why Blog. Reporting that “the number of Inc. MORE >>

Educational and helpful industry-related content is overrated. Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know. Case studies, testimonials, reviews, social shares, and other types of social proof that show other potential customers you're worth their money? Nothing says "good sport" like a company who uses their competitors' shortcomings (called out by name) as a differentiator. Because love is all you need. MORE >>

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies. Unfortunately, this happens, even to the most prolific business bloggers. How do you do it? MORE >>

As a result of investing significantly more on content marketing year over year, but struggling to overcome overloaded, skeptical and frugal buyers, the study indicated a large “confidence gap&# in which marketers use tactics but are unsure of how effective they are. Using an interactive profile, the buyer indicates key information that differentiates their needs. Simple profile information such as industry, location and size can be used to promote relevant case studies. Powered by Blogger How important is content marketing becoming to B2B marketers? MORE >>

   Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. Tim Kolb The computer software industry (outside of a few, isolated cases) has gotten extremely cost-competitive, even as the features customers demand increase in quantity and complexity. Also, we need to differentiate between agency side and corporate side. Seth Godin. MORE >>