Writing on the Web

NOVEMBER 10, 2010

It’s content marketing to create brand loyalty because of audience participation. Blog this on Blogger. Post on Google Buzz. Conversations. Convenience. Personal development for themselves and their families. What does this have to do with selling soap? Everything. 80% of health care decisions. 94% of furnishing purchases.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

Then people can rationalize their feelings of trust and loyalty with the feature/function stuff. Blog this on Blogger. Post on Google Buzz. Great leaders (like Martin Luther King) and great brands (like Apple) expose their beliefs right out front. What does your company passionately believe? Have you told anyone about it lately?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 26, 2010

What ways can you inspire loyalty and engagement with your readers/ clients /prospects? Blog this on Blogger. Post on Google Buzz. Influence and Status dynamics : When games confer a red badge or gold or virtual money to players, their ego and pride causes them to continue playing. What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Blog this on Blogger. Post on Google Buzz. Format with plenty of white spaces between lines, short sentences, short paragraphs. Use bullet points.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? Monitoring your comment section and notifications can actually help you breed brand loyalty. Regardless, it’s an incredibly popular platform for creative types and bloggers in certain B2C spaces. If you haven’t noticed by now, social listening is kind of a big deal for brands today.

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

Adobe Experience Cloud Blog

MAY 23, 2012

We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. The more you nurture your leads through social media, the more loyalty they will feel towards your brand. The conversations are definitely buzzing with how to become more social.

Marketo 48

Marketo Social Media Media Buzz 48

Marketing Insider Group

APRIL 4, 2024

3) Form strategic partnerships Generate buzz around your store by networking with major players in your industry. It connects users with bloggers and influencers and reports on the performance of your shared content. You can also consider starting an affiliate marketing program by bring on board influential bloggers in the industry.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

Hubspot

FEBRUARY 1, 2021

If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”. It's a win-win — they get more attendees excited about their session, and you get free content (that your guest blogger will likely promote to their network) to drive ticket sales.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Sharpspring

APRIL 15, 2022

In fact, it’s not really about building traffic at all, because focusing on clicks means brands neglect other – more important – marketing opportunities, like brand loyalty and brand recognition. And both loyalty and brand recognition hugely contribute to your company’s sales funnel. Make Information Easy to Find.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty? Neither is right or wrong, but they are both part of a complex communications and customer landscape."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. Social CRM still has a long way to go however the variety of options are already proving to be successful communication tools.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Show them aspects of your company that they didn’t already know.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

SEPTEMBER 10, 2007

I recently had the chance to interview Jonathan Treiber , CEO and co-founder of loyalty rewards marketing provider OnCard Marketing and the man behind iBakeSale.com. WMC: What sets you apart from other loyalty and rewards programs? That has been tremendous at helping us build online buzz for our program, especially with the media.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. It builds brand loyalty like a gym membership. (I'm Of course, content alone is not the answer.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Paul Gillin

APRIL 10, 2013

He introduces the concept of “progressive disclosure” as an alternative to the traditional Big Bang product announcement, with the idea being to use social media to build awareness and buzz leading up to the communication of the news. ” Less than a decade later, IBM was running ads celebrating individual employees.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Improved ROI and better customer loyalty. So, what exactly is account-based marketing and why are businesses jumping on the train? And the result?

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Improved ROI and better customer loyalty. And the result? Why Implement Account-based Marketing?

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 16, 2012

Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%). Fortune 500 companies tend to be antisocial. Business Insider ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. No matter what, you are the one who makes this ride enjoyable or miserable.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 14, 2010

What was the old maxim 'do unto others as you would have them do unto you' [link] Courtenay Pitcher @Jordan_Youl – thanks for your question about sharing what you do.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Single Grain

OCTOBER 12, 2023

Interviewing others is a great way to generate buzz around your YouTube channel. This is why 54% of bloggers write these types of engaging blogs. And in the end, it’s these genuine connections that drive action and foster loyalty. If you decide to have a host, make it the company owner. Absolutely.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Create content like fun, inspiring, or behind-the-scene videos to humanize your brand, fostering stronger customer loyalty and trust. This not only generates valuable content but also increases engagement and buzz around your business.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Create content like fun, inspiring, or behind-the-scene videos to humanize your brand, fostering stronger customer loyalty and trust. This not only generates valuable content but also increases engagement and buzz around your business.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Convince & Convert

FEBRUARY 25, 2010

Seems backwards if you're trying to build loyalty. In fact I was thinking this morning about how with website engagement we measure how LONG we can keep someone engaged, and with typical customer service it's about how FAST we can get them off the phone. susanbaier Right on the money, Shailesh.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120