Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.
Buzz Marketing for Technology
DECEMBER 9, 2008
The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them. This is becoming an art in itself.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
JULY 17, 2018
However, in many ways, you–influencer marketing professional–are the broker between the client, the brand, the CFO, the CMO, and the online influencers. And, I can’t say it enough: $250/post is just the starting fee for neophytes and beginners–baby bloggers. 250 is the Cellar for Creator Compensation.
KoMarketing Associates
AUGUST 19, 2013
Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.
Marketing Insider Group
APRIL 30, 2013
Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. CMOs must walk in customers’ shoes.
Hubspot
JUNE 30, 2013
There’s been a lot of buzz about social media this week, especially around social search and visual content. Curated by bloggers, experts, and social influencers, Bing Boards will display a collection of images, links, and videos to the right of Bing''s organic search results. Learn more about Twitter''s experiment at The Next Web.
markempa
FEBRUARY 3, 2005
« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Expert insights. Personalized for you.
148 
Let's personalize your content