Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch.

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Blogger Outreach Long Tail Marketing Lock-In 80

B2B Marketing Traction

NOVEMBER 23, 2010

It’s so easy to complain about change and what it has “done” to marketing and business. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world. The Internet created the long tail of demand, and we as marketers thank our lucky stars.

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Paid Search Agency Trends Work Management Marketing Management 100

Biznology

OCTOBER 21, 2014

People are so busy. The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers.

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Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JANUARY 17, 2012

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Be the catalyst of your natural social media success. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. Dude, even dumb people have money, have businesses, and have things they need from you — it would be foolish to only avail yourself to a clientele who thinks exactly like you do — that’s a fool’s errand.

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Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JANUARY 29, 2013

In the world of accountability and business, it’s not good enough to be critical sensation if you can’t sell tickets. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

FEBRUARY 17, 2011

Where Should a Business New to Social Media Start? This can be a great way to grab some business from people who are unhappy with their current solution. Public Relations Faux Paus. Don’t send blind pitches to bloggers. Podcasting for Business & Email Marketing Best Practices w/ Christopher S.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

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Blogger Outreach PR Advertising Agencies 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Convince & Convert

MAY 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Are You Slow Enough to Succeed in Social Media? link] James Ball Very cool Jay. I love your quotes and they are spot on!

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Biznology

DECEMBER 27, 2016

I look forward to continuing to selflessly and shamelessly share every single little business thing in my head openly and honestly. Use Instagram as the starting point to promote your business online. The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

AUGUST 30, 2016

Take your bloggers and social media influencers to lunch. Marketing to Millennial business buyers. 7 ways to use bloggers in your content marketing strategy. 7 ways to use bloggers in your content marketing strategy. Mizuno running long tail outreach marketing case study. What is social media marketing?

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. But after that, Western River spends a few minutes a day on oversight and interaction, freeing up the rest of their time to actually run their core business. said Brandon Lake, Vice President of Western River.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Biznology

OCTOBER 25, 2016

I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). As you may know, over time, we developed general message model strategies that are committed to honor and appreciate the oft-ignored long-tail micro-influencers.

Long Tail Marketing 80

Long Tail Marketing Blogger Work Management CAN-SPAM 80

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept. On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 But this distribution surprised me. Do longer headlines explain the contents of the post better?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 9, 2010

Where twitter might be good for designers, facebook is perhaps better for small businesses. I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). link] (Food for thought for anyone in business) [link] Luis Perezcano Very insightful.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

seo.co

NOVEMBER 21, 2021

If you’re a business owner, you may regard press releases simply as they “should” be seen: They’re something you carefully craft, or pay good money to have crafted for you, in order to gain publicity for your news. Yes, some people and businesses use press releases for the right reasons, as described above. New employees.

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Press PR Lead Scoring Lead Ranking 105

Convince & Convert

SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? The anthropomorphization of business is an interesting, satisfying challenge because it runs directly counter to what most businesspeople have been taught, and their corresponding comfort zone. But have businesses truly responded to the rise of social media?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Yes, thanks to social media, business is faster than ever. The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Biznology

APRIL 23, 2013

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And people are suspicious and busy. And it works.

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