The ROI Guy

DECEMBER 23, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

MAY 6, 2010

“Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics ,“ says Tom Pisello , CEO and founder of Alinean. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 14, 2011

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ▼ February (8) Boost Sales 10% with an Investment in Sales Enable. .

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 25, 2011

The full webinar session is available on-demand at: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Users of technology are facing significant operating costs to run enterprise applications with escalating demands for storage, network bandwidth and compute power, just as security risks, regulatory compliance and legal requirements are mandating new levels of oversight and transparency. Powered by Blogger.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 10, 2011

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

OCTOBER 22, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

As current systems are underutilized and difficult to reallocate based on demand, virtualization lets the IT team place more work quickly and appropriately on less physical servers – optimizing usage and minimizing the amount of physical assets to manage and support. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Time Frame for Measuring CRM ROI?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

With the Great Recession more pressure than ever is on IT to do-more-with-less, and the economic buyer is firmly in control, demanding even more financial due diligence. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Time Frame for Measuring CRM ROI?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Paul Gillin

JUNE 9, 2011

The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. Demand Media , whose formulaic, keyword-driven approach to topic selection enrages many journalists, is rumored to pay as little as $.10 Cree Lighting blogger and former newspaper reporter Ginny Skalski.

BtoB 50

BtoB Burn Rate Blogger Sample 50

The ROI Guy

DECEMBER 14, 2005

The theory has been extended from human behavior to economics, whereby marketplaces need to have foundational needs met before demand for higher needs arise. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

B2B Marketing Zone Posts

JUNE 9, 2010

3 Superb Ways to Learn B2B Demand Generation - Fearless Competitor , May 26, 2010 Since the #1 challenge of businesses is sales-ready leads (Almost 7 out of 10 say it’s their top problem, according to MarketingSherpa), business leaders need to learn B2B demand generation. So we offer 3 easy ways to learn B2B demand generation.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The ROI Guy

JULY 22, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

I started with a little… Read more… Doug Kessler | January 16th, 2008 | no comments Pico-Branding: New Rules for Marketing UPDATE : this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’ (Thanks guys!)

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 17, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Demand Generation In the Face of Frugalnomics and. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. IT Budgets into 2011 - Robbing Peter to Pay Paul?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Demand Generation In the Face of Frugalnomics and. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. IT Budgets into 2011 - Robbing Peter to Pay Paul?

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 9, 2010

If you are a sales enablement professional you have to attend this event to learn how these changes will drive demands and shape investments. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 10, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Demand Generation In the Face of Frugalnomics and. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. IT Budgets into 2011 - Robbing Peter to Pay Paul?

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

The Bottom-Line In the new world of information overload, important white papers are getting lost in the clutter, and worse, are not deemed relevant to todays more frugal / demanding buyer. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Time Frame for Measuring CRM ROI?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

ROI 40

ROI Marketing Budget Budget Programs Work Management 40