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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. To view video samples of his keynote speeches, interested parties need to fill out a contact form to obtain a password.

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Business Blog Writing: Come on, light my fire!

Writing on the Web

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

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4 Content Marketing Goals for a Coach Website

Writing on the Web

Like other executive coaches, he offers many services: facilitation, assessments, leadership development, speaking and books. So the video gives a sampling of what it’s like to see and hear him. Blog this on Blogger. Post on Google Buzz. Chip also makes good use of video. This is just the home page.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Once you’ve generated some buzz about your product and put it on consumers’ radars, it’s time to shift your content strategy to continue this growth. .

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Once you’ve generated some buzz about your product and put it on consumers’ radars, it’s time to shift your content strategy to continue this growth. .

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?