Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Image credit: Kaleidico on Unsplash. Voice search is on the rise.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. 10 B2B Sales and Marketing Blogs to Enhance Your 2019 Campaigns. What Is Programmatic Advertising?

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Webbiquity

MAY 30, 2023

And finally, despite the hype they get, video marketing and ABM were both near the bottom of the list for importance. And finally, despite the hype they get, video marketing and ABM were both near the bottom of the list for importance. With a global financial recession looming (already here?),

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Zoominfo

MARCH 6, 2021

Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos. Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Circle Studio

NOVEMBER 24, 2020

Here are a few examples of what this acceleration will look like: Video. Video has become the dominant medium. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Virtual events. Marketing automation and email marketing.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Send a personalized video (using technology like Vidyard ).

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. The truth is B2B advertising plays a significant role in supporting ABM strategies. In this blog we’ll look at how advertising can specifically align to support an ABM effort. Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Oktopost

APRIL 9, 2024

Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

FunnelEnvy

DECEMBER 12, 2022

Account-based marketing – often abbreviated as ABM – represents one of the best opportunities today’s marketers have for personalizing their efforts to improve conversion rates and prospect satisfaction. As we’ll get into in this blog post, one of the other significant benefits of ABM is its versatility. ABM is Personalized.

Account Based Marketing 73

Account Based Marketing B2B Marketing Planning Lead Ranking 73

SalesIntel

MARCH 14, 2023

Why would they read the same blog posts and watch the same videos? Account-Based Marketing (ABM) We all know that with the rise of account-based marketing , firmographic data is a necessity. How does it apply to ABM? However, for ABM, there are many use cases. Where Does Firmographic Data Come From?

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Only B2B

NOVEMBER 9, 2020

Systematic Account-Based Marketing (ABM). Account-based marketing (ABM) is a plan of action for growth by concentrating on best-fit prospects. ABM is more about quality than quantity. In ABM we target the prospects with a touch of personalization. This is a very vital aspect of any ABM campaign. Email Marketing. #2.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Martech

SEPTEMBER 20, 2023

“What we’ve built is a verification pixel you can place into an ad creative, into an ebook, a video, an email signature, and we can detect every time that ad is seen — the company, industry, all those attributes — and understand if that was the target audience it was intended for.” ” Verification pixel technology.

DemandBase 93

DemandBase Marketing Attribution Account Based Marketing B2B 93

DealSignal

FEBRUARY 20, 2024

Platforms offer feedback on copywriting that can help you dial in that perfect SEM ad or get the perfect CTA for your social ads as well as advanced video editing and content preparation. Account-Based Marketing (ABM) ABM is a laser-focused approach to demand generation. This trend will continue as efficiency is paramount.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Heinz Marketing

JANUARY 14, 2021

Video reigns supreme in the remote, digital era. In recent research with Drift, we discovered that video conferencing and pre-recorded videos were being used more since the start of 2020 to reach, sell to, and serve buyers. Hopefully, you can focus on a few that will have the greatest impact on your business moving forward.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). ABM provides that edge by homing in on the accounts that matter most. However, to execute ABM successfully, a structured framework is crucial.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. What ABM tactics should you use? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Vidyard

OCTOBER 4, 2018

Account-based marketing (ABM) is a strategic approach where B2B marketing efforts are focused on highly targeted accounts that have been identified as a good fit for the business. Also known as key account marketing, ABM requires close alignment between marketing and sales to identify and market directly to specific individual organizations.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Strategic-IC

APRIL 14, 2021

Video has revolutionized Sales enablement. It is certainly true here at strategicabm where we have embedded video into our entire Account-based Marketing and Sales Enablement strategy. Video is not new, I hear you say. The steps Vidyard took to scale ABM?. How video can support your ABM strategy?.

Account Based Marketing 62

Account Based Marketing ABM Tips Webinar Metrics 62

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Lead Forensics

DECEMBER 8, 2023

Thankfully, advances in technology now mean ABM has become increasingly easy to action and manage. So with the right know-how and tools in place, ABM can be an effective strategy. Make sure you understand the process A big part of ABM is accurate profiling. Marketing and sales need to work closely together to make ABM work.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Automation Services Marketing Management 52

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024! I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. but what if you could know who is looking to purchase a solution that your company happens to sell?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Metadata

NOVEMBER 17, 2021

ABM is a proven way to connect with your target accounts in a personalized way. Most B2B companies should be doing ABM. But before I delve into ABM’s overuse, I need to address an elephant in the room. Is there an agreed-upon definition of ABM? Not surprisingly, ABM platforms never did fix B2B marketing.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. 92% of marketers have embraced account-based marketing (ABM) ( Kentico ). 92% of marketers have embraced account-based marketing (ABM) ( Kentico ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. And that’s what probably sets ABM apart from other Go-to-market strategies. But when we asked the ABM community: “What is the hardest part of ABM?” But when we asked the ABM community: “What is the hardest part of ABM?” That collaboration.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

The ABM Agency

MAY 26, 2023

In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach. What is the ABM strategy 2023? We will discuss how to select the right criteria for targeting specific accounts and assess their potential value.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House - Focusing in on your Strategy and Goals. Episode 4 - Transcript. Dec, how are you?

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

DealSignal

FEBRUARY 18, 2024

Distinguishing Prospects from Leads It’s crucial to understand that “prospect” and “lead” are not interchangeable terms. While every prospect is indeed a lead for your business, not every lead qualifies as a prospect. Read on to learn about the core challenges of sales prospecting and how your team can overcome them.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105