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How to Integrate Your Unique Value Proposition into Your Content

Marketing Insider Group

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs. You can do it through your online content.

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The Importance of Market Research — and Understanding Your Competition

Hinge Marketing

If someone were to ask you who your technology services firm’s main competitors were, you could probably rattle off the names of a few firms without giving it much thought. After all, you know which firms are considered industry leaders and which firms you tend to go up against in competitive bid situations.

Insiders

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. In fact, if you look at the seven Ps of marketing , you’ll see product marketing is one of the most important aspects of a business’s marketing efforts. Helps you understand your customers. Allows you to target your buyer personas.

Product 101
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16 Simple Ways to Get Better at Digital Marketing in 2016

LeadSquared

The title is, well, just to make you click and read on. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Research before you begin. Never forget the 3Cs.

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Digital Commerce 360 Panel Recap: Succeeding in B2B e-commerce

Sana Commerce

Building a winning B2B e-commerce strategy in 2024 and beyond Over an hour, these B2B e-commerce experts shared practical use cases, swapped success stories, and offered actionable advice. The best solution we have right now is to create a central hub where you can distribute product information to multiple customers seamlessly.”

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Digital Commerce 360 Panel Recap: Succeeding in B2B e-commerce

Sana Commerce

Building a winning B2B e-commerce strategy in 2024 and beyond Over an hour, these B2B e-commerce experts shared practical use cases, swapped success stories, and offered actionable advice. The best solution we have right now is to create a central hub where you can distribute product information to multiple customers seamlessly.”

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Developing a Marketing Budget Plan for Professional Services

Hinge Marketing

There’s no getting around it: any professional services firm that wants to grow has to find new clients and new opportunities. In this post, we will show you how to develop a thoughtful and effective plan for your professional services firm. How Much Should You Spend on Your Marketing Budget? Consensus budget planning.