Crimson Marketing

APRIL 16, 2015

search, social media, events, thought leadership). “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Conversely, break large content down into microcontent and repurpose: eBook to blog posts, videos to images, blog posts to presentations.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” The Buying Process is More Social. Social media influence is to the B2B buyer. Search engines. Vendor blogs. ” 2. .”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Email: Email with social sharing buttons increase click-through rates by 158%. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

AUGUST 26, 2013

It could be a blog post, or a presentation, or an article, but it’s usually only one of those things, rather than all of them. For example, you might be producing the content for a blog post related to a product launch. Marketing can help the thought leader develop the blog post. But the next step is to repurpose that blog post.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. 4: Optimize Your Social Channels and Get More Leads.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. Knowing what they want from each channel is half the battle, says Atri.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100