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The Effective Marketer
JANUARY 24, 2012
We are still researching topics for our blog posts. Creating blog posts, writing articles, shooting videos take time and effort. , don’t sue me for copyright infringement please). Don’t waste time reviewing 5 times before hitting “publish” Don’t wait three days for your team to give their feedback.
The Effective Marketer
OCTOBER 8, 2012
First, because if you simply take the exact same message and just change the publishing format (from PowerPoint to video, for example) it may attract different readers but it doesn’t help promote or further expand the message, it’s just a rehash of what has already been said in another format. Why is this distinction important?
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The Effective Marketer
MAY 3, 2012
It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Recent” blog posts listed on the sidebar. Meaningful blog categories. Publishing. User-friendly archiving.
The Effective Marketer
MARCH 24, 2011
According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.
The Effective Marketer
JUNE 23, 2011
Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. Or that Microsoft (of all companies) was the first of Fortune 500 corporations to have a corporate blog? A Content Marketing eBook.
The Effective Marketer
AUGUST 30, 2010
Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?
The Effective Marketer
APRIL 6, 2011
Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Blog at WordPress.com. That’s why I wrote a comprehensive guide to help you in your email selection process.
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