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The Effective Marketer

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only one thing matters in online surveys - wiifm

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys.

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Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Make Your Blog’s Content SEO-Friendly. Survey Your Readers.

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are you paid enough? new salary survey released

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. Happy salary negotiation! Like Be the first to like this post.

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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. Bonus points if you send content that makes the customer smile.

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The Blogger’s Guide to Online Marketing

The Effective Marketer

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Well, if you’re anything like me, you’re well past the point of starting a blog.

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Measuring Marketing Effectiveness

The Effective Marketer

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion.

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It’s All About the Landing Page

The Effective Marketer

Surprising results from eConsultancy’s recent survey on the use of QR Codes showed that: 64% of consumers don’t know what QR Codes are. The survey goes on to point out that marketers have to be innovative and think outside the box when it comes to using QR Codes: “Don’t rely on QR codes alone.