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| | PAUL GILLIN
JUNE 24, 2010 How to Calculate Social Marketing ROI
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. Let’s look at one more example in which we use a blog for lead generation. They include Indium Corp., EMC Corp. 1900%.
| | PAUL GILLIN
AUGUST 4, 2011 Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Storage maker EMC makes particularly good use of Facebook’s “Welcome page. Use welcome pages to present an attractive and exciting introduction to your company.
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| || | HUBSPOT
AUGUST 8, 2012 How to Make Customer Experience the Heart of Your Internet Marketing Strategy
In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Social graph: Behavior on social networks like Facebook and LinkedIn. Or read your blog. Let's learn more, shall we?
| | LEADSLOTH
JULY 12, 2010 Hubspot Review
Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. Small Businesses.
| | NUSPARK
JULY 17, 2010 Set the Record Straight: Marketing Automation vs. Email Programs
By reviewing the activity of your leads via Marketing Automation dashboards, you’ll know if your quality leads viewed webinars, downloaded which white papers, viewed which pages on your site, and responded to which offers. MA identifies companies and individuals that visit your site or landing pages, and based on their behavior, starts qualifying them as prospects. Most systems integrate well with SalesForce.com, but also others. Where email programs have nice email design modules, MA systems also include unique landing page creation modules.
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LEADSLOTH Social Media & Marketing Automation
| THURSDAY, AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn
Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com
Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn
/etc. buttons to emails and landing pages
. They provide sales updates via Salesforce Chatter, an idea I outlined in a blog
post earlier this year. Collaboration. MORE >>
HUBSPOT The Sales Game Has Changed: Here's How to Adapt
| TUESDAY, APRIL 3, 2012
His top-rated business blog
, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com
calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn
. If you're a B2B marketer, LinkedIn
should be an invaluable source of lead generation for your business. LinkedIn
has made it easier than ever to be proactive about getting introduced to new opportunities. How the Sales Game Has Changed. MORE >>
ONPATH HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
| TUESDAY, JUNE 21, 2011
Follow him on Twitter @sthornton or connect on LinkedIn
. With a CMS, blog
, and landing page
development platform, SEO tools to track keyword performance, insights and tips and tricks to improve individual page
performance, or overall traffic, it can be a game-changer. I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com
, Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. But not quite marketing automation. MORE >>
B2BBLOGGERS Tapping Social Networks for Business: Interview with @ClaraShih.
| TUESDAY, NOVEMBER 9, 2010
After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com
’s CRM application. On the heels of that release we shared a chat that netted two posts for my blog
— How Social Networks are Changing How We Do Business and Clara Shih on Ambient Intimacy and Appvertising — plus this one for B2Bbloggers.com: Can you do elaborate on why social networks are useful for CRM? If you go to Cisco’s Facebook page
, they have a great page
there and it’s largely B2B oriented. Should B2B SEO Include Landing Pages
? MORE >>
HUBSPOT Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
| TUESDAY, OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com
's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, if there's a blog
article that mentions your company, help that article get traffic. So, everyone that's got a social media account and you're doing marketing and you have a blog
, you will kind of tweet out a link to your blog
post, right? So, once upon a time in a land
far, far away, it was really easy, or easier to be a marketing magician. Sorry. MORE >>
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- Marketing Automation for the Inbound Challenged-Part 4: Vendors II B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
- 6 Tactics for Turning Trade Show Interactions Into On-Site Sales HUBSPOT | MONDAY, MARCH 5, 2012
- Top 37 B2B Marketing Posts and Hot Topics August 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
- B2B Marketing ROI DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
- Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone B2B MARKETING ZONE POSTS | MONDAY, AUGUST 3, 2009
- Lead Management Features MARKETING GENIUS BLOG | WEDNESDAY, JULY 1, 2009
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