| |  Blog + Landing Page + Linkedin + Salesforce.com |
| Page 1 of 1 | Previous | Next | PAUL GILLIN JUNE 24, 2010  How to Calculate Social Marketing ROI whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. Let’s look at one more example in which we use a blog for lead generation. They include Indium Corp., EMC Corp. 1900%. | PAUL GILLIN AUGUST 4, 2011  Facebook Can Work for B2B Marketers, But You Gotta Know the Rules In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page. Use welcome pages to present an attractive and exciting introduction to your company. | | | | | |
| | | HUBSPOT AUGUST 8, 2012  How to Make Customer Experience the Heart of Your Internet Marketing Strategy In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Social graph: Behavior on social networks like Facebook and LinkedIn. Or read your blog. Let's learn more, shall we? | LEADSLOTH JULY 12, 2010  Hubspot Review Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. Small Businesses. | NUSPARK JULY 17, 2010 Set the Record Straight: Marketing Automation vs. Email Programs By reviewing the activity of your leads via Marketing Automation dashboards, you’ll know if your quality leads viewed webinars, downloaded which white papers, viewed which pages on your site, and responded to which offers. MA identifies companies and individuals that visit your site or landing pages, and based on their behavior, starts qualifying them as prospects. Most systems integrate well with SalesForce.com, but also others. Where email programs have nice email design modules, MA systems also include unique landing page creation modules. | | | | | | | |
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LEADSLOTH | THURSDAY, AUGUST 26, 2010  Social Media & Marketing Automation
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/ LinkedIn/etc.&# buttons to emails and landing pages. They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. Collaboration. MORE >> -
HUBSPOT | TUESDAY, APRIL 3, 2012  The Sales Game Has Changed: Here's How to Adapt
His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. LinkedIn has made it easier than ever to be proactive about getting introduced to new opportunities. How the Sales Game Has Changed. MORE >> -
ONPATH | TUESDAY, JUNE 21, 2011  HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
Follow him on Twitter @sthornton or connect on LinkedIn. With a CMS, blog, and landing page development platform, SEO tools to track keyword performance, insights and tips and tricks to improve individual page performance, or overall traffic, it can be a game-changer. I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. But not quite marketing automation. MORE >> -
B2BBLOGGERS | TUESDAY, NOVEMBER 9, 2010  Tapping Social Networks for Business: Interview with @ClaraShih.
After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. On the heels of that release we shared a chat that netted two posts for my blog — How Social Networks are Changing How We Do Business and Clara Shih on Ambient Intimacy and Appvertising — plus this one for B2Bbloggers.com: Can you do elaborate on why social networks are useful for CRM? If you go to Cisco’s Facebook page, they have a great page there and it’s largely B2B oriented. Should B2B SEO Include Landing Pages? MORE >> -
HUBSPOT | TUESDAY, OCTOBER 18, 2011  Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, if there's a blog article that mentions your company, help that article get traffic. So, everyone that's got a social media account and you're doing marketing and you have a blog, you will kind of tweet out a link to your blog post, right? So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. Sorry. MORE >>
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